ASO Specialist

A leading media buying team within a large holding company specializing in affiliate marketing is looking for an ambitious ASO Specialist. The goal is to develop ASO strategy for App Store and Google Play, conduct A/B tests, localize store pages for international markets, and manage policy compliance. The position is fully remote, with access to professional tools and growth opportunities.

What you'll do

• Strategy and metadata: development and support of ASO strategy for App Store and Google Play. Full cycle work with semantics (keyword research, clustering, title, subtitle, keywords field).
• Visual ASO & CVR: creating briefs for designers for icons, screenshots, and video previews. Conducting systematic A/B tests (PPO, Google Store Experiments) to continuously improve Page → Install.
• GEO adaptation: localization of store pages for Tier-1/Tier-2 markets considering cultural specifics and local store requirements.
• Policy & Risk Management: working within Apple and Google requirements (Gambling vertical), prompt adjustment of metadata after rejections and using safe-keywords.
• Analytics: deep monitoring of positions, competitor analysis, and market trends using professional stack (AppTweak, Asodesk, Sensor Tower, MobileAction).

What we need

• Successful cases of mobile app promotion in competitive niches.
• Deep understanding of App Store and Google Play indexing algorithms.
• Ability to quickly respond to changes in store policies and find solutions for moderation.
• Analytical thinking: ability to work with large data sets and turn numbers into effective hypotheses.
• Autonomy, attention to detail, and proactivity in finding new growth opportunities.

Nice to have

• Experience in iGaming / Gambling.

What's in it for you

• Full access to all necessary paid ASO tools and services.
• Work with a large number of apps across wide geography (Tier-1/Tier-2 markets).
• Opportunity to influence product strategy and develop in a team of top market experts.
• 100% remote work, no micromanagement, and full trust in your decisions.
• Participation in closed meetups, conferences, and fast growth opportunities.
• 24 paid vacation days annually.
• Financial and legal support, including consultations with specialists.

Stack & operators

Target geo