CRM / Retention Manager

An the company is looking for a CRM / Retention Manager. The role involves managing the CRM direction, launching and optimizing communications, developing bonus campaigns, and analyzing results. Fully remote work.

What you'll do

• Manage the CRM direction: segments, attributes, events, campaigns, and trigger chains
• Launch and optimize Email, SMS, Web Push, and APK Push communications
• Develop bonus campaigns, retention and reactivation scenarios
• Analyze results, run A/B tests, and improve CRM funnels
• Work with player segmentation based on behavioral and financial data

What we need

• At least 2 years of experience as a CRM Manager in iGaming
• Advanced knowledge of CRM platforms (segmentation, Broadcast, Liquid, triggers, profile attributes)
• Understanding of data architecture (identify, track, attributes)
• Experience working with Tier-2 / Tier-3 GEOs
• Understanding of metrics LTV, ARPU, Churn Rate, DAU/MAU

What's in it for you

• Fully remote work
• Work in an the company
• Competitive salary, discussed after the interview
• Opportunity to influence the CRM strategy and launch new hypotheses
• A team focused on initiative, experiments, and strong expertise

Stack & operators

Target geo