Senior Social Media Manager (Senior SMM)

The company is launching a licensed iGaming operator in the regulated market of Azerbaijan and is looking for a Senior SMM to launch and develop the brand's social media from scratch, create engaging content, and build an active community. Location: Baku, Azerbaijan. Work format: office, hybrid, or remote.

What you'll do

• Launch and develop the brand's TikTok, Instagram, Telegram, and WhatsApp
• Develop an SMM strategy and a separate content plan for each channel
• Create, test, and scale regular content formats
• Independently shoot and edit short vertical videos
• Attend local events, create content on-site, and promptly publish materials
• Develop the community through comments, direct messages, engagement and retention mechanics
• Conduct A/B tests of content, CTAs, formats, and posting times
• Track the user journey from reach and click to registration, first deposit (FTD), and repeat deposits
• Use AI tools for content creation and workflow automation
• Coordinate external content production partners
• Interact with Marketing, Product, Compliance, Risk, and Customer Support teams

What we need

• At least 3 years of experience in SMM or Community Management
• At least 1 year of experience in iGaming — mandatory requirement
• Hands-on experience with TikTok, Instagram, and Telegram
• Proven experience launching and growing social channels from scratch
• Understanding of marketing funnel and performance metrics
• Ability to independently create, shoot, and edit short videos
• Experience creating content at events
• Understanding of Compliance and Responsible Gaming principles
• Solid knowledge of UTM tags, Deep Links, Native Insights, and analytics dashboards
• Hands-on experience with AI tools
• Good knowledge of Azerbaijani and English, Russian at an intermediate level

What's in it for you

• Competitive salary
• Professional development opportunities
• Work in a friendly and dynamic team

Stack & operators

Target geo