PPC Specialist / Performance Manager (Yandex Direct + Google Ads)

The employer is a product in the CS2 skins / case opening niche: a website and Android app with cases, upgrades, contracts, battles and fast Steam withdrawal. They are looking not for a campaign launcher but for a performance specialist who owns results, analytics and scaling of paid search in Yandex Direct and Google Ads.

What you'll do

• Launch, manage and scale campaigns in Yandex Direct and Google Ads
• Work with Search, Yandex Advertising Network / display network, Performance Max, Campaign Master and retargeting
• Test bundles: ads, creatives, landing pages, offers and campaign structures
• Work with prepared semantics: negative keywords, audiences, bid adjustments, identifying inefficient queries
• Monitor CPA, ROAS, payback, budgets and user quality
• Reconcile ad account data with Metrika / GA4 and the product's internal analytics, ensuring conversion correctness
• Independently produce creatives and landing page variants using AI tools
• Make fast decisions on what to scale, pause or improve
• Promptly spot issues in ad accounts, conversions or analytics and escalate them
• Launch and grow Bing Ads as an additional channel

What we need

• 2+ years of PPC experience; confident hands-on level in Yandex Direct and Google Ads
• Understanding of CPA, ROAS, LTV, profit, retention, payback
• Experience scaling campaigns, not just running tests on small budgets
• Ability to work with the product's internal analytics, not only with the ad account
• Experience generating creatives with AI tools (Midjourney, Flux, ChatGPT and similar)
• Fast communication and regular campaign monitoring, especially during active testing periods
• Full-time only: combining with other projects, freelancing or side jobs is excluded
• Live cases with numbers: structure, budgets, testing logic, results, conclusions
• Reference from a previous employer — they will be contacted before the offer

Nice to have

• Experience in iGaming, betting, gambling, sweepstakes, CS2 / skins
• Bing Ads experience
• Experience in other high-competition niches with strict moderation

What's in it for you

• Remote work format
• $1,000 base salary + KPI; average income in the role is $3,000–3,500

Stack & operators