CRM Retention Team Lead

A progressive and promising iGaming project in the LATAM market is looking for a CRM Retention Team Lead to develop the retention direction and grow player LTV.

What you'll do

• Managing the CRM retention direction and its results
• Leading and developing a small team
• Building and optimizing CRM chains (email, push, SMS, WhatsApp, etc.)
• Working with segments: new users, FTD, inactive, VIP, high-value, bonus hunters
• Launching welcome, loyalty, reactivation, and personalized campaigns
• Growing key metrics: redeposit, Dep2/Dep3, LTV, ARPPU, NGR
• Analyzing data, funnels, and campaign efficiency
• Running fast A/B tests and data-driven hypotheses
• Reporting and interaction with product, VIP, support, risk, and traffic teams

What we need

• Experience in CRM Retention of at least 2 years
• Managing a small team
• Working with data, reports, and segmentation
• Understanding of metrics: FTD, Dep2/Dep3, churn, LTV, ARPU, ARPPU, NGR
• Experience with CRM chains and evaluating their effectiveness
• Knowledge of bonus mechanics
• Fast testing and hypothesis-driven work
• Hands-on approach, responsibility, analytical mindset

Nice to have

• Experience working in LATAM
• Spanish language B1-B2

What's in it for you

• 100% remote, full-time
• Competitive salary
• Freedom of decision-making
• Career growth and development
• Comfortable atmosphere, strong team

Stack & operators

Target geo