Content Strategist / UGC Scriptwriter (TikTok, Reels, Shorts)

The employer is looking not for a copywriter but for a content strategist who understands why short-form video goes viral and can turn that understanding into a repeatable system. The role involves developing content strategy with the team, working directly with UGC creators, and owning measurable content results across TikTok, Reels and Shorts with a focus on the US audience. Work sits at the intersection of AI and the creator economy in a small team with fast decisions.

What you'll do

• Develop content strategy together with the team: directions, formats, funnel from TOF to BOF.
• Track what works on TikTok, Reels and Shorts and turn findings into repeatable formats.
• Write hooks, scripts and detailed briefs that creators can shoot from without follow-up questions.
• Work directly with UGC creators: assign tasks and give feedback on drafts.
• Test hooks and formats, analyze hold rate, watch time, saves and clicks, and decide what to scale.
• Prepare a weekly report: what worked, what didn't, which hypotheses to test next.
• Own real content results rather than the number of videos produced.

What we need

• 2+ years in SMM, content strategy or short-form video production.
• Understanding of virality: ability to explain why a video worked.
• Deep understanding of US short-form video culture, written English B2+.
• Knowledge of marketing fundamentals: ICP, positioning, funnel, messaging.
• Experience writing scripts and briefs for creators, UGC or ad videos.
• Decisions based on metrics and hypotheses.
• Ownership: measurable impact matters, not closed tasks.

Nice to have

• Content creation experience: shooting, editing, own account.
• Experience in SaaS, AI products or the creator economy.
• Experience managing a pool of freelancers or UGC creators.

What's in it for you

• Market-rate pay depending on experience.
• Real influence on strategy from day one.
• Work at the intersection of AI and the creator economy.
• Small team, fast decisions, direct work with the founders.

Stack & operators

Target geo