Senior PPC Media Buyer (Google Ads, Gambling)

We are looking for a Senior PPC Media Buyer with experience in Google Ads in gambling. You will independently launch and manage advertising campaigns, analyze GEO and competitors, develop Search campaign structure, test ads and offers, work with analytics and trackers. Conditions: own in-house gambling product, minimal bureaucracy, opportunity for rapid growth to Team Lead.

What you'll do

• Independently launch and manage Google Ads campaigns
• Analyze GEO, competitors, search demand and semantics
• Develop Search campaign structure
• Test ads, keywords, offers and landing pages
• Set up and control conversion tracking
• Work with analytics, trackers and advertising infrastructure
• Track key metrics and prepare recommendations for improving results
• Find working combinations and scale them
• Participate in product development and propose hypotheses to improve advertising efficiency

What we need

• At least 2 years of experience with Google Ads in gambling
• Proven experience launching and scaling campaigns on Tier-1 GEO, mainly European countries
• Practical experience with AdsPower and Keitaro
• Deep understanding of Search advertising, account structure, semantics and campaign optimization
• Ability to work with analytics, conversions and tracking
• Willingness to independently build the Google Ads direction on a new project
• Ability to make data-driven decisions and take responsibility for results
• Willingness to provide current proven cases and talk in detail about approaches, budgets and results

What's in it for you

• Own in-house gambling product
• Opportunity to directly influence the product, quickly make changes and test new hypotheses
• Minimal bureaucracy and fast decision-making process
• Prospect of quickly growing to Team Lead of the direction
• Opportunity to build and develop your own mini-team
• Strong team of specialists who understand the market well and are result-oriented

Stack & operators

Target geo