Senior / Team Lead In-App Media Buyer (iGaming)

An advertising agency specializing in attracting quality traffic for industry leaders is looking for a Senior / Team Lead In-App Media Buyer with experience in buying and scaling mobile traffic through In-App networks. The role involves launching, optimizing, and scaling campaigns, working with MMP trackers, and the iGaming/Gambling vertical. Remote format, salary + KPI.

What you'll do

• Launch, optimize, and scale advertising campaigns in In-App networks.
• Optimize bundles by key metrics: ROAS, ROI, CPA.
• Test new GEOs, ad networks, placements, and 'creative + landing' bundles.
• Scale effective campaigns and disable ineffective bundles.
• Interact with ad network managers: negotiate terms, limits, access, and resolve blocking issues.
• Manage ad accounts, work with anti-detect browsers, proxies, and multi-accounting.
• Control traffic quality and correct event transmission through tracking systems.
• Set up postbacks and event-based optimization: install, registration, deposit, FTD.
• Set briefs for creatives and participate in developing advertising hypotheses.
• Analyze results and prepare reports on key metrics: spend, profit, ROI.
• Participate in developing new GEOs and scaling the direction.

What we need

• Experience as a Senior In-App Media Buyer / Team Lead for at least 3 years.
• Practical experience in buying and scaling mobile traffic through In-App networks.
• Experience with In-App ad networks: Mintegral, AppLovin, Unity Ads, ironSource / LevelPlay, Liftoff, and others.
• Experience buying traffic on CPI / CPA / CPM models.
• Experience with MMP trackers: AppsFlyer, Adjust, Singular.
• Practical experience in setting up postbacks and event-based optimization.
• Understanding key mobile traffic metrics: ROAS, ROI, CPI, CPA, eCPM, LTV, ARPU, Retention.
• Experience with the iGaming/Gambling vertical.
• Understanding principles of traffic quality assessment and fraud risks.

Nice to have

• Experience scaling large volumes of mobile traffic.
• Experience with new ad networks and testing new sources.

What's in it for you

• Full-time, remote work format.
• 5/2 schedule with flexible start of the working day (from 11:00 to 14:00).
• Salary + KPI.
• Work on an international iGaming project with the opportunity to influence the development of the direction.

Stack & operators