Retention / CRM Manager

An international iGaming product is looking for a CRM Manager who builds player retention and reactivation strategy rather than just sending out mailings. The core tool is Customer.io: segments, triggered workflows, profile attributes, Liquid templates. Markets are Tier-2 and Tier-3.

What you'll do

• Develop CRM strategy for player retention and reactivation
• Build segments and complex triggered workflows in Customer.io, manage profile attributes, events and automated campaigns
• Launch and optimize communications across Email, SMS, Web Push and APK Push
• Design bonus campaigns, retention programs and reactivation scenarios
• Segment players by behavioral, financial and gameplay metrics
• Run A/B tests and analyze campaign results
• Collaborate with marketing, product and analytics teams

What we need

• 2+ years of experience as a Retention / CRM Manager in iGaming
• Expert-level Customer.io: segmentation, triggered workflows, profile attributes, Broadcast campaigns, Liquid templates
• Understanding of Customer.io data model: how Identify differs from Track and how attributes are stored and updated
• Experience with Tier-2/Tier-3 GEOs
• Understanding of LTV, ARPU, Churn Rate, DAU/MAU and Retention Rate
• Data-driven decision making

Nice to have

• Experience with the markets of Uzbekistan, Kazakhstan and Azerbaijan
• APK Push launch experience
• Hands-on experience with online casino bonus mechanics
• Reactivation workflows built from scratch
• Knowledge of best practices for personalizing CRM communications

What's in it for you

• Fully remote work
• Work on an international product
• Influence over CRM strategy and the opportunity to launch your own ideas
• A team that values initiative and expertise
• Competitive salary, discussed individually

Stack & operators

Target geo