Senior Targetologist Meta Ads & Google Ads

The company is looking for a Senior Targetologist to work with international projects in IT, Digital, and high-risk verticals. The role includes launching, setting up, and optimizing ad campaigns in Meta Ads and Google Ads, performance analysis, and hypothesis testing.

What you'll do

• Launch, set up, optimize, and scale advertising campaigns in Meta Ads and Google Ads.
• Work with projects from various niches, including high-risk verticals.
• Analyze advertising campaign performance and identify growth opportunities.
• Test creatives, audiences, offers, and advertising hypotheses.
• Monitor key campaign metrics (CPA, CPL, ROI/ROAS, and other metrics).
• Manage advertising budgets and improve traffic purchasing efficiency.
• Analyze competitors and the market.
• Prepare technical briefs for designers.
• Collaborate with the marketing team and other specialists.
• Maintain reporting on advertising campaigns.
• Search for new tools and approaches to improve results.

What we need

• At least 2 years of experience as a targetologist.
• At least 2 years of experience with Meta Ads and Google Ads.
• Practical experience launching and managing ad campaigns.
• Understanding of performance marketing and lead generation principles.
• Ability to analyze advertising metrics and make data-driven decisions.
• Experience testing creatives, audiences, and ad combinations.
• Skills in managing advertising budgets and scaling campaigns.
• Independence, responsibility, and result orientation.

Nice to have

• Experience with high-risk verticals.
• Experience with additional advertising sources (Telegram Ads, LinkedIn Ads, etc.).
• Knowledge of analytics, tracking, and optimization tools for advertising processes.

What's in it for you

• Fully remote work.
• 5/2 schedule with flexible start time.
• 7-hour workday.
• Contract under civil law agreement.
• Paid vacation and sick leave.
• Work with international projects and interesting tasks.
• Strong team of specialists and comfortable working atmosphere.
• Opportunity for professional growth.
• Competitive salary, discussed individually.

Stack & operators