Senior Targetologist Meta Ads & Google Ads

The company is looking for a Senior Targetologist to manage advertising campaigns on Meta Ads and Google Ads for international projects, including high-risk verticals. Responsibilities include launching, optimizing, analyzing, and scaling campaigns, testing hypotheses, and monitoring key metrics.

What you'll do

• Launch, setup, optimization, and scaling of advertising campaigns on Meta Ads and Google Ads.
• Working with projects from various niches, including high-risk verticals.
• Analysis of advertising campaign performance and identification of growth opportunities.
• Testing creatives, audiences, offers, and advertising hypotheses.
• Monitoring key performance indicators (CPA, CPL, ROI/ROAS, and other metrics).
• Managing advertising budgets and improving traffic acquisition efficiency.
• Competitor and market analysis.
• Preparing technical briefs for designers.
• Interacting with the marketing team and other specialists.
• Maintaining reporting on advertising campaigns.
• Searching for new tools and approaches to improve results.

What we need

• At least 2 years of experience as a targetologist.
• At least 2 years of experience with Meta Ads and Google Ads.
• Practical experience in launching and managing advertising campaigns.
• Understanding of performance marketing and lead generation principles.
• Ability to analyze advertising metrics and make data-driven decisions.
• Experience in testing creatives, audiences, and ad combinations.
• Skills in managing advertising budgets and scaling campaigns.
• Independence, responsibility, and result orientation.

Nice to have

• Experience with different niches and projects.
• Experience with high-risk verticals.
• Experience with additional advertising sources (Telegram Ads, LinkedIn Ads, etc.).
• Knowledge of analytics, tracking, and optimization tools for advertising processes.

What's in it for you

• Fully remote work.
• 5/2 schedule with flexible start time.
• 7-hour workday.
• Contractual arrangement (civil law contract).
• Paid vacations and sick leave.
• Work on international projects and interesting tasks.
• Strong team of specialists and comfortable working atmosphere.
• Opportunity for professional growth.
• Competitive salary, discussed individually based on candidate's experience.

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