Performance Marketing Manager / PPC Manager

The company is looking for a strong Performance Marketing Manager with experience managing large advertising budgets in Google Ads, TikTok Ads and Yandex Direct. The role is suitable for a specialist with experience in Gambling, Betting, Crypto or Gaming, who knows how to work with complex moderation, multiple GEOs and performance metrics.

What you'll do

• Launch and optimize advertising campaigns in Google Ads, TikTok Ads and Yandex Direct
• Research and segment audiences
• Collect semantics, work with negative keywords, separate brand and non-brand traffic
• Test creatives, combinations and ad formats
• Set up tracking and cross-channel analytics (GA4, GTM, UTM, Click ID, Metrica, pixels)
• Ensure compliance with advertising policies of different GEOs
• Optimize campaigns based on CPA, FTD, deposits, retention and other KPIs
• Prepare regular reporting on campaign results

What we need

• 3+ years of experience in PPC and performance marketing
• 3+ years of confident work with Google Ads and TikTok Ads
• Experience managing budgets of $100,000+ per month
• Experience in Gambling, Betting, Crypto or Gaming
• Knowledge of GA4, GTM and web analytics tools
• Understanding of metrics: FTD, CPA, CTR, CPC, Retention
• Experience working with multiple GEOs
• Understanding of advertising policies and platform restrictions
• Analytical thinking and self-sufficiency

What's in it for you

• Fully remote work
• Fixed salary + KPI bonuses
• 24 paid vacation days
• 100% sick leave pay
• Long-term collaboration
• Work on a stable international project
• Opportunity to influence marketing processes and business results

Stack & operators