Lead of Marketing Management for an iGaming project (Asia)

The employer is looking for a Lead of Marketing Management for a large entertainment project targeting Asian markets. The role combines email and CRM marketing, overseeing the sales department, SMM, and promo campaigns, with the opportunity to build a team. Fully remote, paying from $1,500 rising to $1,700 after the probation period plus KPI.

What you'll do

• Plan email and CRM campaigns and run A/B tests of copy and CTAs
• Run campaigns to personal-account databases via push, SMS, and email
• Work with purchased cold databases
• Oversee the sales department and segment databases for outbound calls
• Develop sales scripts and monitor results
• Develop the SMM strategy and content plan
• Manage existing social media accounts and launch new thematic channels
• Run local promo campaigns for social media and email marketing

What we need

• Experience managing email and CRM marketing
• Experience overseeing a sales department and building scripts
• Experience developing SMM strategy and managing social media
• Experience with cold databases and bulk campaigns
• Willingness to work remotely on a 5/2 schedule

Nice to have

• Experience in iGaming or entertainment projects
• Experience working with Asian markets
• Experience building and managing a team

What's in it for you

• Fully remote work
• 28 paid vacation days
• 14 paid sick days
• Opportunity to build your own team
• Large entertainment project targeting Asian markets

Stack & operators

Target geo