Head of Marketing

The employer is a team that spent 10 years running traffic arbitrage for third-party products and is now building its own. The new product is a Telegram subscription that must be scaled from 1,000 to 100,000 paying users within 6–12 months with a traffic budget of roughly $500K. They are looking for a Head of Marketing to lead an already assembled team of buyers, influencers and TG Ads specialists.

What you'll do

• Lead the team of buyers, influencers and TG Ads specialists
• Scale the product from 1,000 to 100,000 paying users within 6–12 months
• Manage a traffic budget of roughly $500K
• Build and maintain a table of hypotheses, spends and ROI
• Manage subscription unit economics: LTV, churn, payback
• Work with 10+ traffic sources

What we need

• 5+ years of experience as Head / CMO / Growth in a B2C product
• Hands-on experience managing a budget of $50K+/month and 10+ traffic sources
• Understanding of subscription unit economics: LTV, churn, payback
• Willingness to show a table of hypotheses, spends or ROI (numbers may be redacted)
• Russian and Ukrainian languages

Nice to have

• Experience in gambling, betting, dating, crypto or with strict moderation

What's in it for you

• Remote work
• Payment in USDT
• Bonus

Stack & operators