Senior ASO Specialist - Android (iGaming)

An in-house iGaming brand (LATAM) is looking for a Senior ASO Specialist for Android apps on Google Play. The role covers the full ASO cycle in the gambling vertical: from keyword research and metadata to A/B testing and install-conversion growth. Fully remote from anywhere in the world.

What you'll do

• Develop and execute ASO strategy for Android apps on Google Play
• Full ASO optimization cycle: keyword core, metadata, titles, descriptions, visual assets
• Collect, cluster and analyze search queries with assessment of frequency, competitiveness and traffic potential
• Promote apps for relevant search queries, grow visibility and rankings in Google Play
• Analyze competitors in the gambling vertical: keywords, rankings, promotion strategies, visual solutions and growth dynamics
• Run A/B tests and optimize app page conversion to install
• Prepare briefs for designers on icons, screenshots, promo images and other listing elements
• Analyze organic traffic sources, installs, conversions and effectiveness of ASO changes
• Monitor Google Play ranking algorithm changes and adapt strategy
• Manage app ratings, reviews and reputation
• Form hypotheses, test new approaches and scale successful solutions
• Collaborate with development, design and media buying teams

What we need

• 3+ years of hands-on ASO experience with Android apps
• Real experience working with iGaming apps
• Deep understanding of search algorithms and Google Play ranking factors
• Strong skills in keyword semantics, search indexing and competitive analysis
• Experience successfully ranking apps at the top of search results for competitive queries
• Understanding of organic promotion specifics in highly competitive niches
• Experience with Google Play Console, including Store Listing Experiments, Custom Store Listings and analytics reports
• Confident command of ASO tools: ASOdesk, AppTweak, Sensor Tower, AppFollow, SplitMetrics or analogues
• Hands-on experience with A/B testing and increasing app page view-to-install conversion
• Understanding of key metrics: Impressions, CTR, CVR, Organic Installs, Retention, CPA, LTV
• Proven cases with concrete results: growth in organic installs, rankings, conversion and app visibility

What's in it for you

• Fully remote work format
• Work from anywhere in the world

Stack & operators

Target geo