Lead Retention Manager / CRM Manager

The company is looking for a talented Retention Manager to build a unique player retention strategy. Responsibilities include developing retention strategies, setting up automated CRM campaigns, managing loyalty programs, and A/B testing. The role is remote with flexible hours.

What you'll do

• Development and implementation of player retention strategies based on segmentation and behavior analysis
• Setup and launch of automated CRM campaigns
• Development and management of loyalty programs, cashback, and personal bonuses
• A/B testing of communications, offers, and trigger sequences
• Preparation of reports on retention activity effectiveness

What we need

• At least 2 years of experience in player retention in iGaming
• Experience with CRM systems and marketing platforms
• Experience with email marketing services
• Understanding of unit economics and cohort analysis
• Basic knowledge of SQL for segmentation and data extraction

What's in it for you

• Remote work with flexible schedule
• Competitive compensation based on interview results
• Long-term strategy for working with the customer base, transparent regulatory framework
• Ready-made infrastructure for user communication
• Creative freedom in campaign development and support for experiments

Stack & operators