Team Lead FB Buying (iGaming)

The employer is looking for a Team Lead FB Buying to take ownership of the Facebook direction in iGaming and scale the buying department. Volumes, resources and budgets are already in place; they need someone who keeps launch volume stable, handles ad account bans and scales profitable funnels across gambling and betting.

What you'll do

• Manage a team of FB media buyers and own the direction's results
• Control launch stability and traffic volume
• Handle ad account bans and build a system that minimizes downtime
• Use farmers as a tool for stable team operation and scaling
• Find, test and scale working FB traffic schemes
• Work with gambling and betting
• Analyze acquisition cost relative to deposit count and find growth points
• Scale profitable funnels and promptly cut those without the required economics
• Test new geos, creatives, audiences, offers and approaches
• Supervise buyers, set tasks and help the team scale results
• Collaborate with farmers, the creative team and agents
• Personally run and test new funnels when needed

What we need

• 2+ years of Facebook Ads experience in iGaming
• 6+ months as Team Lead / Senior Buyer with team responsibility
• Experience with scheme-based FB traffic
• Understanding of how to keep launches stable under constant bans
• Experience with large budgets
• Experience with gambling / betting
• Ability to work with numbers and make decisions based on traffic economics
• Hands-on experience running traffic personally and full practical knowledge of FB buying

What's in it for you

• Base salary + % of team spend + % of personal spend
• Work with Tier 1/2/3 geos and large markets
• Fully remote format
• Freedom to test funnels and new approaches
• Farmers, creatives and the resources needed for stable launches
• Opportunity to influence strategy and the development of the entire FB direction
• Direct communication with management without lengthy approvals

Stack & operators

Target geo