SMM Manager B2C | iGaming

A large international iGaming company with 3+ years on the market is looking for an SMM Manager B2C to grow the brand's social media, expand the audience and drive organic and paid traffic. The role combines content and creative work with business results: funnels, metric analysis and content optimization against KPIs. Professional growth under an experienced Team Lead is offered.

What you'll do

• Grow the brand's social media and contribute to shaping and executing the SMM strategy
• Build content plans and create new content mechanics
• Work with Reels and TikTok
• Drive traffic through social media and build funnels
• Analyze metrics and optimize content against KPIs
• Work with influencers and collaborations
• Assign tasks to designers and the motion team
• Analyze competitors, trends and the specifics of different GEOs

What we need

• SMM experience in iGaming / affiliate / crypto / fintech
• Experience developing SMM strategies
• Experience with Reels / TikTok
• Strong copywriting and visual literacy
• Analytical mindset and proven results of SMM impact on business metrics
• English — B1+

Nice to have

• Experience with targeted advertising
• Experience with UGC / influencer marketing
• French or Arabic language

What's in it for you

• Professional growth opportunities under an experienced Team Lead

Stack & operators