CRM / Retention Lead

We are looking for an experienced CRM / Retention Lead in iGaming to take charge of developing player retention strategies and driving LTV growth. The role involves leading a team of retention managers and collaborating with other departments.

What you'll do

• Develop and implement retention strategies: reduce churn, increase loyalty and LTV
• Optimize CRM: segmentation, personalization, and processes
• Launch and scale retention initiatives: welcome/onboarding programs, loyalty programs, win-back campaigns
• Conduct A/B testing of campaigns and analyze the effectiveness of bonuses, promos, and communications
• Manage all communication channels: email, push, SMS, messengers, in-app
• Lead a team of retention managers and interact with other departments

What we need

• At least 3 years of experience in CRM / retention / database marketing
• Experience in iGaming / betting / casino, launching and optimizing retention initiatives
• Proficiency in CRM platforms, Google Analytics / Power BI, Excel, Jira / Confluence, ESP
• Experience with bonuses, promos, and analytics: NGR, ARPU, churn, LTV
• English — B1+

What's in it for you

• Opportunity to directly influence key metrics: reduce churn, increase LTV and ARPU, boost repeat deposits
• Leading projects to implement a new CRM system and develop retention analytics
• Work with international markets: CIS, Africa, MENA
• Opportunity to build and manage a retention team and implement industry best practices

Stack & operators

Target geo