Head/Lead of Retention (iGaming, Africa)

A large international iGaming holding is looking for a Head of Retention to develop and scale retention strategies in African markets. This is a product role with direct impact on LTV, ARPU, and repeat deposits. Requires experience in iGaming and understanding of the African market.

What you'll do

• Develop and implement retention strategy for African GEOs
• Manage player lifecycle: onboarding → reactivation → loyalty
• Set up and optimize communications: CRM / push / SMS / email / in-app
• Work with bonus logic: free spins, cashback, reload, VIP mechanics
• Segment users by behavior, deposits, activity
• Analyze key metrics: Retention Rate, LTV, ARPU, DAU/MAU, Churn
• Launch and analyze A/B tests (communications, bonuses, timings)
• Adapt strategies to African market specifics
• Collaborate with product, analytics, support, marketing

What we need

• Experience as Lead Retention / CRM Manager for at least 2 years
• Mandatory experience in iGaming (casino / betting)
• Understanding of African specifics (payment methods, player behavior, local features)
• Experience with CRM systems and automated funnels
• Ability to work with data and analytics
• Experience building segmentations and personalized scenarios
• Independence, systems thinking, result orientation

What's in it for you

• Work in a large international holding
• Remote work
• Access to analytics, resources, and a strong product team
• Real impact on product and metrics
• Opportunity for professional growth within the holding

Stack & operators

Target geo