CMO / Head of Marketing

An international adult project with its own VOD platform and subscription model is looking for a CMO / Head of Marketing. The role is to build marketing from scratch: growth strategy, scaling SEO and organic traffic, tube traffic, affiliate direction, subscription conversion, retention, rebills, churn and LTV, budget and KPI management, and team building. Office in central Belgrade, with hybrid or remote possible after onboarding.

What you'll do

• Develop a growth strategy and build marketing from scratch
• Scale SEO and organic traffic
• Develop tube traffic, the affiliate direction and new acquisition channels
• Increase subscription conversion and work with retention, rebills, churn and LTV
• Manage marketing budgets, KPIs and channel efficiency
• Establish collaboration between marketing, product and analytics, and build a team

What we need

• Experience in a marketing leadership role and successful cases of scaling digital products
• Understanding of performance marketing, SEO, affiliate and subscription models
• Ability to work with CAC, LTV, retention metrics and unit economics

Nice to have

• Experience in adult
• Experience in Dating, iGaming, VOD and affiliate

What's in it for you

• Office in central Belgrade
• Hybrid format or remote work possible after onboarding

Stack & operators

Target geo