Head of Retention (LATAM)

A growing iGaming product in the Latin American markets is looking for a Head of Retention to build a retention system from scratch and take the company's strategy to the next level. The role involves developing retention strategy, working with client segments, optimizing CRM and communications, developing loyalty programs, and managing a team.

What you'll do

• Development of Retention strategy: developing and implementing user retention strategy, reducing churn, establishing and monitoring key metrics
• Working with client segments: analyzing user behavior, segmenting the database, finding growth points and making data-driven decisions
• CRM and communication optimization: building and optimizing omnichannel communications, optimizing trigger and lifecycle campaigns, personalizing client segments
• Working with loyalty system: developing and evolving loyalty programs and bonus mechanics with a focus on retention
• Working with team strategy: building and managing a team, setting tasks, developing and monitoring performance

What we need

• Experience as Head/Lead Retention in iGaming
• Proven results and cases (numbers, metrics - that's key)
• Deep understanding of retention mechanics and loyalty systems
• Experience with the LATAM market

Nice to have

• Spanish B2/C1 is a big plus

What's in it for you

• Competitive salary
• Freedom of decision-making
• Career growth and development
• Comfortable atmosphere, strong team

Stack & operators

Target geo