CMO (Media Buying iGaming)

Development and implementation of traffic acquisition strategies, management of a media buying and performance marketing team.

What you'll do

• Development and implementation of traffic acquisition strategies with a focus on Facebook Target and Google, as well as other relevant sources.
• Formation and development of a media buying and performance marketing team (10+ people), recruitment and training of employees.
• Interaction with regional teams, assistance in building effective media buying processes.
• Analysis and optimization of metrics: unique deposits, LTV, ROI (30-90 days), traffic quality.
• Management and control of advertising campaigns, independent work with traffic purchasing tools.
• Basic understanding of retention marketing (a retention expert will be hired separately).
• Interaction with SMM, SEO, layout, financial control, and bonuses departments.

What we need

• 4-5 years of experience in performance marketing, preferably in product companies or large iGaming affiliate programs.
• Practical experience in independent traffic buying via Facebook, Google, InApp, knowledge of Asian and Tier-3 markets (experience with Latin America or Africa is also welcome).
• Successful traffic acquisition cases confirmed by KPIs: unique deposits, LTV, ROI.
• High hard skills, independence, ability to work hands-on (at the start – 70% independent work, 30% management).
• Ability to train and integrate into the team.

Nice to have

• Experience in building and managing teams is a plus.

What's in it for you

• 28 paid vacation days
• 14 paid sick days
• Work on a large entertainment project covering 17 Asian countries
• Opportunity for professional growth and building the team to your liking

Stack & operators

Target geo