CRM Manager

A company in the gambling/betting niche is looking for a CRM Manager to manage player communications via email, push, SMS, and in-app. Fully remote work.

What you'll do

• Daily planning, setup, and launch of regular and triggered CRM campaigns via email, push, SMS, and in-app (in Customer.io).
• Creation and optimization of automated communication chains (welcome, retention, reactivation).
• Building and maintaining user base segments by activity, behavior types, device, geo, and VIP status.
• Initiation, execution, and analysis of A/B tests (subjects, content, send time, visuals) for continuous campaign optimization.
• Setting clear tasks for copywriters and designers to prepare content and creatives, ensuring alignment with briefs.
• Daily monitoring and analysis of key campaign metrics: Open Rate, CTR, Conversion Rate, Unsubscribe Rate.
• Compliance with regulatory requirements and adherence to brand guidelines in every communication.
• Adherence to the marketing calendar and coordination of promotional activities with product and VIP teams.
• Regular testing of new channels and hypotheses.
• Regular reporting on campaign performance.

What we need

• Experience with CRM platforms (Customer.io or similar) and understanding of communication channels (Email, Push, SMS, In-app).
• Ability to build trigger scenarios and automate communication chains.
• Basic HTML/CSS skills for editing email templates.
• Experience with analytics tools (Google Analytics, Looker Studio, Tableau) and SQL.
• Understanding and analysis of funnel metrics (OR, CTR, CR, Retention), experience with A/B testing.
• Skills in user base segmentation (RFM, behavioral, LTV).
• Ability to independently formulate hypotheses and make data-driven decisions.

What's in it for you

• Work with experts in the gambling industry.
• Competitive salary in USD, benefits package (21 vacation days, paid sick leave, etc.).
• Fully remote work — from anywhere in the world.
• International and multicultural team.
• Opportunities for professional growth and training.

Stack & operators