Sports Retention Manager (India)

An iGaming project is looking for a sports retention manager for the Indian audience. The role covers the full cycle: from idea and segmentation to launching a CRM campaign and analyzing results. The work is autonomous, without day-to-day management.

What you'll do

• Develop the sports loyalty program: mechanics, tiers, rewards and economics
• Launch gamification in Smartico: missions, tournaments, achievements, leaderboards
• Plan retention campaigns around the sports calendar: IPL, major tournaments, seasonal events
• Build campaigns end-to-end: idea → segmentation → Smartico → launch → post-analysis
• Segment players by RFM, lifecycle and behavior
• Run A/B tests and work with control groups
• Calculate retention, uplift, bonus spend and cost of a retained player

What we need

• 2+ years of CRM / Retention experience in iGaming
• Hands-on experience specifically in Sports Betting
• Practical CRM experience: Smartico is a big plus; Optimove, Fast Track, Symplify also acceptable
• Segmentation, bonus mechanics and gamification
• Understanding of the betting audience and the retention cycle around sports events
• Cohort analysis, A/B tests, control groups and basic bonus economics
• Ability to read documentation and correspond in English

Nice to have

• Experience with India GEO and the cricket audience
• Knowledge of IPL
• Experience with loyalty programs
• Understanding of Responsible Gaming

What's in it for you

• Fully remote work
• 20 working days of paid vacation per year
• Paid sick leave and medical benefits
• Learning and development programs
• Corporate events and regular team meetups

Stack & operators

Target geo