CRM / Retention Manager (Email & SMS)

The employer is looking for a CRM specialist with iGaming / Casino experience to independently create email and SMS communications, launch campaigns and improve audience retention in the US market. The role is fully remote, working on a Sweepstakes project in the US market.

What you'll do

• Write emails and SMS for the US audience
• Build welcome, retention, win-back and VIP flows
• Segment users by lifecycle stage
• Develop offers, bonuses and promo mechanics
• Launch CRM campaigns and run A/B tests
• Analyze conversion, retention, reactivation and revenue
• Find new ideas to improve CRM communication effectiveness

What we need

• 1+ year of experience in CRM, Retention or Lifecycle Marketing
• Hands-on experience in iGaming / Casino — required
• English at B2+ level and ability to write natural, persuasive copy
• Experience with email and SMS automation and audience segmentation
• Understanding of CRM metrics and player lifecycle
• Experience with Braze, Klaviyo, Iterable, Optimove, Customer.io or similar platforms
• Self-sufficiency and initiative

Nice to have

• Experience working with the US market
• Experience working with VIP audience
• SQL knowledge
• Performance Marketing experience

What's in it for you

• Fully remote work
• Work on a Sweepstakes project in the US market

Stack & operators

Target geo