VK Media Buyer for iGaming project

The company has been in iGaming for over 6 years, developing two brands — Casino and Sportsbook. The team has about 100 people, and they launch 1–2 new brands annually. They are now opening a VK Ads direction and are looking for a specialist to develop this channel.

What you'll do

• Launch VK Ads from scratch: set up the account, tracking, and first ad combinations
• Select and test funnels: lead forms, communities, seeding, Telegram bots, and landing pages
• Prepare briefs for creatives and landing pages, run tests of 'creative × audience × offer'
• Optimize campaigns to deposit, not to click: CPL → CPR → CPD/CPA
• Scale profitable combinations and maintain ROMI reporting

What we need

• 3+ years of experience in performance marketing, including 2+ years in VK Ads
• Experience launching a direction from scratch, not just running existing ad campaigns
• Experience in iGaming or related complex verticals
• Experience with trackers Keitaro, Binom
• Understanding of unit economics and VK moderation specifics

What's in it for you

• Fully remote work
• Part-time or full-time format
• Flexible schedule
• Ready budget for tests from day one
• Full freedom in choosing combinations and approaches

Stack & operators