Retention / CRM Manager (iGaming)

The employer is looking for a Retention / CRM Manager who can build effective CRM strategies, increase player LTV and work with Customer.io at an expert level. The role involves running complex triggered scenarios, segmentation and personalized communications via Email, SMS, Web Push and APK Push to retain and reactivate players.

What you'll do

• Develop and implement a CRM strategy for player retention and reactivation
• Work with Customer.io at an expert level: build segments, create complex triggered chains, manage profile attributes, events and automated campaigns
• Launch and optimize communications via Email, SMS, Web Push and APK Push
• Create bonus campaigns, retention programs and reactivation scenarios
• Analyze CRM campaign performance, run A/B testing and improve key metrics
• Segment players by behavioral, financial and gaming metrics
• Work closely with marketing, product and analytics teams to improve user experience

What we need

• 2+ years of experience as a Retention / CRM Manager in iGaming
• Expert-level Customer.io: segmentation, triggered chains, profile attribute management, broadcast campaigns, Liquid templates
• Understanding of Customer.io data architecture: difference between Identify and Track, principles of storing and updating user attributes
• Experience working with Tier-2/Tier-3 GEOs
• Understanding of key CRM metrics: LTV, ARPU, Churn Rate, DAU/MAU, Retention Rate
• Ability to make data-driven decisions based on analytics

Nice to have

• Experience with the markets of Uzbekistan, Kazakhstan and Azerbaijan
• Experience launching APK Push
• Hands-on experience with online casino bonus mechanics
• Experience building reactivation chains from scratch
• Knowledge of best practices for personalizing CRM communications

What's in it for you

• Fully remote work format
• International product in the fast-growing iGaming sphere
• Opportunity to influence CRM strategy, launch your own ideas and see the results of your work
• A team that values initiative, expertise and the desire to develop the product
• Competitive salary, discussed individually with the successful candidate

Stack & operators

Target geo