Universal Marketer (Brand, Content, SMM) for a Betting Project

A new iGaming/betting project is entering the Indian market and is looking for one strong specialist or a small agency to build the brand from scratch and cover content, SMM, seeded placements and UBT. The role is remote, full-time, with pay negotiated individually after the interview.

What you'll do

• Build the brand identity: colors, fonts, visual style, tone of communication and presentation guidelines
• Create and adapt posts, copy, offers, descriptions and scripts for the Indian audience
• Run SMM, organize seeded placements and one-off placements
• Grow Instagram, YouTube and TikTok for organic traffic
• Maintain a consistent style across all channels and materials
• Prepare materials for adjacent departments
• Analyze what resonates best with the audience and improve presentation based on results

What we need

• Experience in iGaming, betting or adjacent verticals
• Understanding of India's specifics; Hinglish knowledge is a plus
• Experience with content, SMM or brand in digital
• Ability to write and adapt copy for different formats independently
• Understanding of visuals
• Ability to do basic work yourself or set tasks for contractors clearly
• Experience with short videos and organic formats
• Ability to cover several areas without constant supervision
• Portfolio, cases and results
• Working-level English

Nice to have

• Hinglish knowledge

What's in it for you

• Full-time remote work
• Launching a brand from scratch
• Compensation negotiated individually

Stack & operators

Target geo