Senior PPC Media Buyer | Google Ads | Gambling

The company (the company) is looking for a Senior PPC Media Buyer with experience in Google Ads in gambling. The candidate will independently launch and manage advertising campaigns, analyze GEO and competitors, develop Search campaign structure, test ads and offers, and scale successful combinations. Experience with Tier-1 GEO, mainly European countries, and practical skills with AdsPower and Keitaro are required.

What you'll do

• Independently launch and manage Google Ads campaigns
• Analyze GEO, competitors, search demand, and semantics
• Develop Search campaign structure
• Test ads, keywords, offers, and landing pages
• Set up and monitor conversion tracking
• Work with analytics, trackers, and advertising infrastructure
• Track key metrics and prepare recommethe companytions for improving results
• Find working combinations and scale them
• Participate in product development and propose hypotheses to improve advertising efficiency

What we need

• At least 2 years of experience with Google Ads in gambling
• Proven experience launching and scaling campaigns on Tier-1 GEO, mainly European countries
• Practical experience with AdsPower and Keitaro
• Deep understanding of Search advertising, account structure, semantics, and campaign optimization
• Ability to work with analytics, conversions, and tracking
• Willingness to independently build the Google Ads direction on a new project
• Ability to make data-driven decisions and take responsibility for results
• Willingness to provide current proven cases and talk in detail about approaches, budgets, and results

What's in it for you

• Own in-house gambling product
• Opportunity to directly influence the product, quickly make changes, and test new hypotheses
• Minimal bureaucracy and fast decision-making process
• Prospect of quickly growing to Team Lead of the direction
• Opportunity to build and develop your own mini-team
• Strong team of specialists who understand the market well and are result-oriented

Stack & operators

Target geo