Content Manager

An arbitrage team within a large holding (Facebook/Nutra) is looking for a content manager with experience in performance marketing. Responsibilities include writing texts for landing pages and pre-landing pages, adapting them for different GEOs and target audiences, and developing and testing hypotheses for new funnels. Experience in Nutra is not required; we will train you in the vertical specifics.

What you'll do

• Writing texts for landing pages and pre-landing pages according to briefs
• Adapting/localizing texts for different GEOs and target audiences
• A/B testing text variants together with the team lead
• Developing and testing hypotheses for new funnels - not just following the brief, but with your own angle
• Analyzing which variables (offer, GEO, message, format) affect the text's performance, and adjusting the approach based on this data

What we need

• Experience as a copywriter/content manager in performance marketing for at least 2 years
• Understanding of how offer, text, GEO, and metrics are interconnected
• Experience in developing and testing hypotheses, not just executing ready-made briefs
• Ability to adapt text to the goal - engage, persuade, and drive to action
• English B1-B2

What's in it for you

• Fixed salary + KPI
• We cover all work-related expenses
• Transparent analytics: you see concrete numbers and reasons
• KPI and bonus are based on measurable results
• Your hypotheses and approaches really affect the funnels
• Tasks come with a full brief
• One approval instead of five: the team lead approves the text
• We pay for neural networks and specialized services

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